Textile And Garment Export “returning”

General Administration of Customs statistics show that from January to July this year, the country’s textile and apparel import and export volume totaled 98.6 billion U.S. dollars, although the year is still down, but the textiles and garments in July import and exports are now the highest this year, import and export chain to continue to increase, an increase of 4% and 17%, of which export chain is higher than in June expanded further.

Around the textile and garment industry, the industry is also divergent views on whether the rebound. Among them, some companies pick up clues that the market has now, and some companies think that warmer still remains to be seen. But whether it is already warming, or looking up, non-negative point is: the entire market has gradually turned away from the financial crisis enveloped the “winter”, towards the warmer direction.

External demand, shrinking domestic concern

Since the outbreak of the financial crisis, by the global economic slowdown, yuan appreciation, export tax rebate policy adjustment superposition of various factors such as the impact of China’s exports led to the situation worsened, and eight consecutive months of negative growth. Orders shrank export enterprises, foreign trade growth rate obviously slowed down. For a time, the textile industry suffered a severe blow, foreign trade enterprises have been placed in the edge of survival, how to export enterprises out of the woods to become the focus of attention throughout the industry chain.

In view of the multiple dilemmas facing the textile and garment industry, the State Council formulated the relevant response. Namely: From August 1, 2008, the state will be part of the textiles and clothing export tax rebate rate from 11% to 13%, November 1, 2008 onwards again raise the export tax rebate rate to 14%, in February 2009 to continue to increase export tax rebate rate to 15%, two months later, the State Council executive meeting decided to April 1, 2009 onwards to improve part of the textile and garment export tax rebate rate to 16%.

Four consecutive increase export tax rebates, combined with a series of national policies to stimulate economic development, supported by accelerating domestic economic recovery in domestic demand, while domestic sales more profitable than the export is bound to the formation of a situation, therefore, garment enterprises have shifted their business focus of the domestic market.

The latest statistics show that China’s textile industry depend on continued growth in the domestic market and industrial promotion policies of these two pillars of accumulated industrial output value of 1.71494 trillion yuan, achieved a 6.44% increase year on year, the overall showing stabilized upward trend. According to National Bureau of Statistics data show that the above limits for the first half of this year, wholesale and retail goods in the clothing product sales growth of 18%, higher than the total retail sales of social consumer goods growth rate of 3 percentage points, which also shows the trend of China’s apparel consumption environment Warm.

The current operating rate of the domestic market is gradually picked up, but the international market, exports are still some time before full recovery.

Fought in the domestic industry, accelerating foreign reshuffle

In the world financial crisis led to the plight of export disruption, many export-oriented textile and garment enterprises in China have been “going back” home market to find a way out, on the one hand, China’s textile and garment industry to speed up transformation and upgrading of the strategic thinking began to become increasingly clear ; the other hand, with the shrinking profit margins of domestic enterprises will inevitably fall into a price war competition. Only those who prepared before the crisis, brave, independent innovation, and take the initiative to meet the challenges of the enterprise, in order to stand out in the fierce competition to become the real winners.

“Rising raw material prices, corporate profit margins getting smaller and smaller, like in the domestic market, to expand the channels are essential to build the brand advantage. Moreover, you should constantly sum up experience in the failure to learn the advantages of large enterprises to improve their own lack of This is also the rapid development of enterprise must have a shortcut to “Red Textile Clothing Co., Ltd. Qingdao printing manager Zheng Gang, said in an interview.

The company is a research and development, production and sales of modern enterprise, in 2003, the company began its business from exports to domestic markets, relying on the domestic market for many years to develop, in November 2005 became the first to the 29th Olympic Games Clothing the first fixed-point production enterprise, and has successfully registered its own brand.

When asked about how to promote the sound development of the domestic textile and apparel market, the other a company official said in an interview: “Some brands have a firm foothold in the domestic market, domestic market brands do well this year, still flies more days prosperous. The price war has become an obstacle to development of the industry’s biggest stumbling block, and some companies in order to short-term interests of the hard drive down prices, formal enterprises in order to develop, but also had to take small profits strategy to respond to market changes.

Therefore, in order to promote towards the healthy development of the whole industry to reduce unfair competition among enterprises, such behavior is the most urgent, of course, this is indeed a process, look to the government departments can put the appropriate regulatory measures to enhance market access barriers. ”

From the first interview, we recognize that: everyone is equal before the crisis, and only based on development of the industry, maintaining vision of the strategic vision before they can deal with it smoothly in a crisis comes, from which to seize the opportunities. I believe in the wake of the financial crisis, industrial restructuring, after the baptism, our textile and garment industry will be full access to standardize the market order, and raise the industry access to upgrade the threshold, thus to meet the new round of development opportunities.

With domestic sales of the fiery, more and more clothing companies have joined the domestic market competition, which led to the upper reaches of the market active. However, increasing domestic demand and export enterprises to continue into the circumstances, the right upper printing trades accordingly put forward higher requirements? Can not be denied: The new round of review process, but also to promote upstream industrial upgrading process. Summarized here, a few observations, only the industry reference:

(1) accelerate the “production and research,” the pace of cooperation. Textile Clothing Co., Ltd., Qingdao, Hong Zheng Gang printing manager also mentioned in the interview, and now they are working with Tsinghua Academy of Fine Arts and the Academy of Fine Arts, Qingdao, in cooperation update the product design in order to achieve a breakthrough. Production and research integration is to enhance business capability of independent innovation and promote scientific and technological achievements transformation, an effective way to accelerate industrial upgrading. Practice has proved that companies need to do larger and stronger, we must actively seize the commanding heights of science and technology industry, according to its own conditions combined active production and research, increase scientific and technological input, the use of social resources, improve enterprise capability of independent innovation and enhance their core competitiveness.

In order to promote sustainable development of enterprises technological innovation and accelerate the pace of industrial upgrading enterprises; with high technology and advanced applicable technologies to transform traditional industries; to high-tech products dominate the market and ensure economic efficiency of enterprises continued to grow steadily.

(2) to enhance staff training, improve staff quality. Enterprises not only have an excellent brand-name products, but also have a brand-name staff. The core competitiveness of enterprises depends largely on the innovative capability of enterprises, while the innovative capability of enterprises depends largely on the comprehensive cultural quality of employees. Dominated by the traditional textile and garment enterprises, human resources development, mainly in people’s physical strength, skill and intelligence, etc., with little regard for cultural development, only the overall quality of employees and job capacity increases, in order to promote active cooperation among the team, thereby to increase the cohesion and competitiveness of enterprises.

(3) focus on customer service, enhance brand awareness of cooperation. Consumer psychology as people become more sophisticated, increasingly improved market mechanism, the market balance has been tilted from the seller to the buyer, especially with people’s lives, textile and apparel industry, companies want to be in fierce competition to seize a favorable position, on the To continuously improve service quality, retain customers at the same time, to attract more new customers to join.

In addition, the development of enterprises should also pay attention to and cooperation between the big brands, to exploit the resources around them, the technological advantages of the big brands will be forwarded to the R & D on their products so as to enhance their own technology. Just as the saying goes: “In the shoulders of giants overlooking given the opportunity to more easily seize the opportunity to more easily updated and upgraded.”

(4) pay close attention to internal strength, forging brand internationalization. Chinese garment enterprises succeed in an increasingly competitive international garment market share of a decent cup of soup, brand Internationalization is the threshold to be crossed. In this process, Chinese enterprises should avoid impetuous avoid gamblers mentality, but should effectively pay close attention to internal strength from the start, carefully studying the strength of others, and then integrate the design with Chinese characteristics and create a truly stylish quality clothing products, and then be truly able to lead the fashion trend.

In the economic recovery environment, whether in the consolidation of the international market share, or expand the domestic market demand, in addition to the active efforts of the enterprises themselves, but also need to make full use of national policy support, and innovative business ideas, only the whole side effective co-ordination in order to make the textile industry healthy and rapid development, so as to drive the whole industry chain, long-term development.

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